SYDNEY, Australia – 5 March 2025 – Oceanic Consulting Group (OCG), an Australian home-grown consultancy supporting some of Australia’s leading banks, market participants and payment providers, is pleased to announce it has entered into an arrangement to merge with a London-based consultancy, LEAD Consulting (LEAD). OCG and LEAD will continue to offer their respective services while amplifying their global reach in Australia, the United Kingdom, Dubai, Hong Kong, and Singapore.

OCG has earned its reputation as an industry-leading strategic advisory firm and has become a trusted partner to some of Australia’s largest financial institutions. OCG specialises in guiding and supporting their clients with experienced professionals, which will be further enhanced with global reach and technology-based offerings, to meet the evolving needs and expectations of the market.

LEAD supports organisations globally, in both the financial services and consumer segments, to unlock the full potential of marketing technology, customer data and operating models to drive measurable business success. Their expertise spans MarTech optimisation, marketing measurement, customer data strategy and organisational design - ensuring marketing efforts are efficient, data-driven and future-proof.

Together, OCG and LEAD will forge a powerful offering grounded in a common desire to make a meaningful impact and a commitment to customer-centric values. This emphasises the delivery of tailored guidance through industry experts, setting them apart from traditional firms that rely on standardised ‘copy & paste’ processes.

OCG is confident that LEAD’s teams and services offer a dynamic fit-for-purpose alternative in the international marketing landscape.

James Dickson, Managing Director of Oceanic Consulting Group,
reflected on the merger and what the future holds:

“We are excited to welcome the team at LEAD Consulting to Oceanic Consulting Group. This merger is a natural evolution of our growth strategy, expanding our global reach and strengthening our expertise in financial services and technology advisory. By combining OCG’s deep capabilities in financial operations and risk advisory with LEAD’s cutting-edge approach to marketing technology and customer data, we are building a truly global, client-centric consultancy.

Together, we will deliver strategic, technology-driven solutions that empower our clients to navigate complexity, drive sustainable growth and stay ahead in an evolving marketplace. Our combined expertise in cross-jurisdictional advisory ensures that clients operating across multiple markets receive seamless, regionally informed, guidance that is tailored to their regulatory and operational needs.”

Luc Charmasson, CEO of LEAD Consulting, said about LEAD’s next chapter with OCG:

“This merger represents an exciting opportunity for LEAD to expand its global footprint and enhance our ability to deliver greater value and cost efficiency for our clients. At the core of this partnership is a shared history and culture: both LEAD and OCG were founded by industry experts with real-world experience. This mutual understanding of the landscape that we operate in, and our client challenges ensures we continue to deliver practical, impactful solutions. For LEAD’s employees, this merger opens up exciting new career opportunities. As we grow globally, our team will engage with a broader range of challenges, developing professionally in a dynamic, evolving environment.

On a personal note, I’m incredibly excited about the opportunities this merger brings. The positive impact it will have on both our clients and staff is clear. Together with OCG, we’ll offer even greater value, drive growth, and ensure our teams thrive in a rapidly changing world. The future is bright, and I look forward to this journey ahead.”

Learn more

Companies interested in learning more about OCG’s merger with LEAD Consulting and their expanded offerings can visit our website at www.ocg.com.au, contact us directly at info@ocg.com.au or call +61 2 8201 3277.

About OCG

Founded in 2018, Oceanic Consulting Group (OCG) was established to challenge the traditional consultancy landscape and redefine financial services advisory in Australia.

From humble beginnings, OCG has grown into a trusted partner for many of Australia’s largest financial institutions. Our team of diverse and experienced professionals is dedicated to delivering tailored solutions, strategic partnerships, and ongoing support to help our clients navigate complexity and drive success.

With an unwavering focus on the end customer, OCG has consistently supported clients in solving their most complex challenges. As the industry evolves, we continue to expand our capabilities, offering a dynamic suite of services across multiple business streams, including:

Business strategy advisory;
Operational and risk management advisory;
File review as a service;
Technology solutions; and
Talent acquisition and HR advisory.

For more information, visit www.ocg.com and follow the company on LinkedIn.

About LEAD

LEAD Consulting was founded to help global companies unlock growth and enhance customer experiences through impartial, results-driven marketing solutions. Their expertise spans marketing technology, data, operating models and talent, ensuring every aspect of the marketing ecosystem is optimised for success.

With a focus on measurable results, innovation and execution, LEAD helps businesses future-proof their marketing functions and drive long-term success. LEAD’s focus and offerings encapsulate: